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So last summer we promised you guys we’d be back to deliver the goods… the goods being the 411 about the different waters and oils that are filtering through to the beauty industry. Our once dewy skin has certainly felt the brunt of the winter months, and we can’t say over indulging in sugary festive treats has done wonders for the complexion either… Scroll, scroll, scroll.



Coconut water burst onto the scene (and into our fridge) a couple of years ago, marketed as an all round miracle drink. It’s antioxidant properties work wonders from the inside out. Containing antiviral, antimicrobial, and anti-fungal properties, think hydration for both the hair and skin without ANY excess oil.

Increasing blood flow to the scalp, it fights against hair loss and breakage, conditioning locks naturally without chemicals, so if you’re looking to quench your thirsty hair, drench your dehydrated strands in the sweet nutrients of OGX’s Coconut Water Hydration Oil (£6.99) – this nutrient-rich oil infused with coconut water, electrolytes and a hint of coconut oil will leave your hair smelling as beaut as it will look.

Infused with Coconut Extract for a silky-smooth complexion, we love the Coconut Ultra Hydrating Micellar Cleansing Water by Yes To (£7). Give it a little pump, apply, and you’ll be left with a distinctive healthy glow.



Believe it or not, Rose water has actually been popular since ancient times, and a little clever rebranding & marketing has allowed this gentle antiseptic and anti-inflammatory water to start taking the beauty industry by storm. Skincare expert Dr. Deepali Bhardwaj describes it as an aid in removing oil and dirt accumulated in clogged pores, perfect for you busy city workers. We’re into the Dr Organic Rose Otto Skin Toner (£8.99), which blends bioactive natural and organic ingredients Rose Water, Witch Hazel and Aloe Vera to help leave your skin feeling purified and hydrated. Note: great Most rose waters come in pretty packaging too, a perfect little feature for your dressing table, as well as uplifting the senses!


Avocado Illustration

We thought that couldn’t love this little green vegetable any more than we already do, but, we were mistaken. Most plant oils are extracted from the seed of the plant, but avocado oil is extracted directly from the flesh of the avocado, and its uniqueness doesn’t stop there. Usually we’d run a mile from ‘fats’ but these bad boys are very high in beneficial fats – music to our ears! The benefits of avocado oil are pretty much endless, with gum health, nutrient absorption, heart health and smoother skin all included. This Miaroma Avocado Oil (£7.59) is a natural and cold pressed vegetable oil, containing a neutral aroma that can be used as a base oil. Use it to create your own aroma recipe or simply apply it alone used as a face or body oil. It really is that simple!

Again, we don’t want to overload you with information and by the looks of things, natural beauty water and oil products are on the rise. Looks like that bathroom cabinet is going to get a little fuller…


The organic beauty industry is growing fast. Currently worth £61.8 million, the non-toxic ingredients are on the rise! In the same way that people are rethinking what they put IN to their bodies, they’re now questioning the products they use ON their bodies – leaning towards using products that are natural as well as mindful of not only the body, but the environment too.

Organic products = no GM, no toxic chemicals, no parabens, no synthetic fragrances, no nano particles, and certainly no animal testing. To celebrate this positive movement, here are some of our favourite organic beauty brands; scroll down to see the products you’ll be filling your bathroom cabinet up with in 2018.



Giving the big guns like Dermalogica a run for their ‘water mist’ money, is the Rosewater Balancing Mist (£18) by Australian brand, Jurlique. One of the natural brands bestsellers, the facial spritz combines antioxidant properties and rose water to leave you with perfectly hydrated, and fresh smelling skin. Super pretty bottle for your dressing table too! The brand grow and extract most of their ingredients at their own organic and biodynamic Jurlique Farm in the Adelaide Hills in South Australia, if that’s not dedication to the purity of skin care, then we don’t know what is!


MV Organics

Want super smooth skin like Britain’s sweetheart, Emma Watson? Now’s your chance! Emma swears by another Aussie brand MV Organics Rose Soothing & Protective Moisturiser (£80). We quote “It’s extra hydrating and smells of roses, which is heaven”. Founder Sharon McGlinchey is a pioneer in the world of organic skin care, developing her collection to help those dealing with skin sensitivities such as eczema and rosacea. Her formulas encourage your skin to function at its optimum efficiency as a long-term anti-ageing investment… pretty pricey? Totally worth it. *Adds to online shopping basket*



Mauli is a celebration of love, nature, tradition, a sacred red thread known as ‘mauli’ forms an integral part of India’s blessing rituals which is given to friends and family as a symbol of protection, connection and wellbeing. With that in mind, organic brand Mauli instruct that their intention is to ‘offer exquisite products created with your wellbeing in mind’. We’re suckers for anything that leaves you with that just-left-the-spa type of feeling, and Mauli’s Reawaken Hand & Body Lotion (£29) does just that. Infusing blood orange to firm the skin, and frankincense to boost immunity, it’s literally like wellbeing in a bottle.

100% PURE

100 Pure

We love discovering new beauty brands that are natural and organic, and we love it even more when they’re must-have’s of our fave celebs. Shailene Woodley supposedly swears by the makeup products from 100% Pure, which was founded in a Napa, California farmhouse in 2005 and now based in Silicon Valley. This brand focuses on providing healthy skincare, colour cosmetics and bath and body products that are free of all harmful toxins. Must have product? Their Fruit Pigmented Ultra Lengthening Mascara in Black Tea. It’s. Just. Everything.


Those are just a few of our ultimate brands to watch out for in 2018. We’ve included a few more brands that you have to try out. New Years resolutions made easy huh?

RMS Beauty (Miranda Kerr loves it – say no more), Axiology (great for vegan lippy!), Patyka (indulgent but worth it), Neal’s Yard (Londoners, we’re looking at you).


2017 has proved to be an exciting time for the beauty industry –to embracing eco friendly products, to long awaited UK launches, and finally welcoming beauty brands to suit people of all colour (hell-yeah to Fenty Beauty!). Along with the highs, came negative press surrounding various publications and campaigns altering images of women’s natural beauty; it’s been a diverse year to say the least. Keep scrolling for the most influential and controversial beauty moments of 2017.


KKW Beauty

June 2017 saw Kim Kardashian release her beauty line ‘KKW Beauty’, describing it as the ‘highlight’ of her career. Internet users compared the campaign images to blackface – something the selfie Queen strongly denied. “I would never in a million years be disrespectful and do that,” she said of the images on an episode of Keeping Up. Luckily for Kimmy, the controversy didn’t do much damage – her products sold out in less than three hours the day it launched, bringing in an estimated $14.4 million.



Finally, after years of waiting from die-hard British beauty fans, the New York based beauty brand launched in the UK in October. After a successful pop up store in July, Glossier announced international shipping to the UK, and Emily Weiss (Founder & CEO) became a modern day Mother Teresa. With their ethos being ‘skin first, makeup second’ – the products are truly fitting with the healthy and natural trend that 2017 has brought us, and we’re oh so excited to see what’s in store for 2018.



The government announced in July that it was banning micro-beads from all products, with effect from early 2018. Think toothpaste, body wash and face scrubs – Michael Gove broadcast the ban in his first speech as Environment Secretary. With a direct correlation being found between micro-beads to what’s found in the ocean’s, the ban is a major step forward for the beauty industry, and the world.



After three years of rumours, Rihanna’s Fenty Beauty finally launched at the Harvey Nichols. Using some of the most diverse faces in the media from Slick Woods to Leomie Anderson, the tagline screams boldly “The New Generation of Beauty”.  Dissimilar to SO many beauty brands out there, Rihanna and her team brought 40 different foundation shades to the Fenty table – offering products suitable for albino skin to the darkest of tones. When Ri Ri does something she does it WELL, and don’t Fenty’s competitors know it…